Tagged: exhibition UEA

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8 Steps to Successful Trade Show in the UAE

Planning a successful trade show takes organisation, creativity and adaptability. However, there is a lot of work that goes into organizing a successful trade show. Therefore, you can a few steps you should take to help you organize your trade show.

1. Set goals and budget

The market analysis department needs to conduct a detailed analysis of the market in the early stage of the project and during the process, sort out the analysis results, give a clear analysis report, and assist the high-level planning of the development direction of the battle.

Budgets for booth space, construction and dismantling, special advertising giveaways, transportation costs, audio-visual equipment, electricity expenses, telephone service, ancillary materials, personnel, advertising, air tickets, and hotel accommodations are also planned in advance.

2. Determine the theme of the exhibition

Exhibition planning must first clarify the theme of the exhibition, the type of the exhibition, and the division of types such as government-sponsored exhibitions, public welfare exhibitions, and commercial exhibitions.

Therefore, exhibition planning must first clarify the type of exhibition, formulate the theme of the exhibition according to the type of exhibition and the purpose of the exhibition, and the specific process of subsequent exhibition planning also needs to be formulated according to the theme of the exhibition.

3. Find the right venue

Do you know what size event you’re planning to have? This will make a big difference in what venues you should be looking at. You also need to have a good understanding of how much room each exhibitor will need. The location of the venue might not even be near the area where you live. If you’re planning to attract exhibitors from all around, you may have to choose a location that would be the most convenient for everyone involved. Depending on what industry you’re in, you might find that there are more people who would be interested in attending a trade show in certain areas. While this can be more stressful, it could be helpful if you want to get more people involved.

4. Research layout ideas

Planning the layout of a trade show can be more work than you might expect. Many events have a similar setup, so it could be useful to look back at any trade shows you’ve attended in the past. A successful trade show needs to have enough space for everyone attending, but you also don’t want it to be larger than what you need, which can leave the space looking empty. There are also numerous resources you can find online that can show you some of the most common layouts and what type of trade shows they work best for. Doing this is easier once you have your venue so that you can figure out what your venue looks like so you can put together the best arrangement for that space.

5. Gather the perfect team

No matter the size of your trade show, this isn’t something you can successfully throw together on your own. You’ll need to have a strong team behind you to help execute everything you have planned. Gathering professionals who have experience in putting together trade shows, like event planners and salespeople, is essential for your event’s success, as well as for keeping you sane. Some of the work you need done might not be as important than others and it might not always need to be done on-site. Because of this, it might be easier for you to outsource some of the work. This can be less expensive than having someone do it in-person and could open you up to more talent.

6. Find trade show sponsors

Many trade shows wouldn’t be able to exist without sponsors. Not only will their sponsorship help fund your tradeshow, but it also opens you up to a wider audience. It’s likely that anyone who is already involved with your sponsor would have some interest in your trade show. Any business that decides to sponsor a trade show will make it well-known for its benefit, which can easily help spread the word. These are people who might not have otherwise known that your event was going on. The key to getting great trade show sponsors is to find innovative ways to make sponsorship benefit them.

7. Create a marketing plan

How are you planning on drawing in guests to attend your trade show? Marketing your trade show is one of the most important parts of organizing it. Getting companies to come and set up a booth at your trade show might be easy, but getting people to attend can be difficult. It’s important for any successful trade show to draw people’s attention months before the event even occurs. Chances are, you already know a lot of people in your industry, which can make it easier to reach out to people. If you have an email list, this can be a perfect way to get your event on the right people’s radars. Making sure to post about your event frequently on social media can also help get the word out and attract people whose contact information you might not have.

8. Schedule events for the day

No successful trade show can consist only of attendees walking around the event all day. To keep people interested and engaged, you need to have special events throughout the day. Many trade shows host several guest speakers who are highly involved in the industry to give a talk that can help educate attendees. It’s also important that you have meal times prepared for the day, as well as a caterer for the trade show. For something more unique, you might even consider having contests throughout the day, which is an easy way of keeping your guests excited about the event.

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Custom Design Exhibition Stand Pros and Cons

If you are looking to separate yourselves from the crowd then a custom expo booth is one of the exhibition stand types you’d want to go because these can be crafted to suit your requirements exactly the way you want them. It is critical to communicate your priorities with your stand builder so they can offer their best solutions so you can get the most out of your stand and achieve the outcome you desire.

Pros:

Maximum Impact

You have the flexibility to add branding to any surface by integrating it with the architectural elements for a highly professional result that represents your company. This can be a struggle to achieve with other systems, so if branding is important for your image, this will deliver.

Long-Term PR Benefits

A custom booth will generate great exposure and people will talk about your booth – this will then attract the attention of the media, who can then spread the news. This benefits both start-ups and established companies as this exposure can be reused for future marketing campaigns and boost awareness that your booth is the one to visit when attending events, it’s a win-win scenario.

Puts Competitors to Shame

All companies will go through a similar decision-making process; should they take the risk and go big or play it safe and go small? When you are up against your rivals (sometimes literally right next to each other), you’d want to be the envy of your competitors and make sure you are the one capturing the large majority of visitors to your booth and not theirs.

Cons:

Not Affordable

When compared with other booth options, a custom stand will cost more as you will be paying for custom fabrication, palletised transport, onsite work, and potential storage costs post event if you plan to reuse the stand. You will just have to weigh up its overall visual impact and conversion rates against the other options of having something more standard. So you might be thinking, how much do exhibition stands cost. Well, each stand builder charges differently based on the way they operate, so we’d suggest just reaching out to a few and finding out what they can offer you.

Long Lead time

Because custom components are usually different for each booth, extra time is required to cover several stages such as design, engineering drawings, material availability, and fabrication time. All these factors must be accounted for, therefore if you leave it too late – there is no guarantee what you are after can be executable within the given timeframe. Depending on the complexity of the build, you would be looking at a lead time from 2-4 months.

Not Environmentally Friendly

Most custom stands are manufactured from MDF (which is typically not reusable), so once the event is over (with no plans to keep any of the components), these will be broken down into flat pieces and disposed of in skip bins, then taken away to a waste management centre or landfill.

In conclusion, do not make the decision alone when it comes to which booth type to choose. Get in contact with us at Maeander Exhibition and we’ll break down what your expectations are and will come up with a solution that will best meet your requirements.

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How to choose the right tables and chairs for Exhibition Stand Build up

Display furniture（tables、 benches 、chairs Etc ） plays a very crucial role in show casing your exhibition product to give maximum visibility that attracts your visitor as well as creating a visual impact.

Here are few check points you need to keep in mind while choosing the right Furniture for Exhibition Stand Build up:

What products do you want to display at your stand?

Once you decide on what products you want to display, you will know what type and size of Exhibition furniture items you’ll need to show off your products to the best advantage. Display cases and smaller wall shelves will help you to display small products, but larger products may need tables, benches, or solid shelving to hold the weight of the products. At the same time, you can use a display case to store brochures, business cards and giveaways in the drawer.

How many staff members will be in the Exhibition stand?

If you plan to have two or three people on the exhibition stand at all times, you will need chairs for each staff member. It is a long, tiring day when you stand on your feet all day, and your customers will notice the difference in your staff members’ attitude when you provide comfortable seating for your staff.

Provide a comfortable place for negotiation

You will want to provide comfortable seating for your customers, at the exhibition stand. If you want your staff members to initiate sales conversations with potential customers at the trade show, you may want to provide small couches or seats in pairs where your staff member and the customer can sit in comfort.

Customize themes to create a brand image or atmosphere.

If you are using a particular theme for your exhibition stand, you will want to express that theme with your exhibition furniture. You can have the exhibition furniture custom made in the same colors or patterns as your theme or company branding, such as the logo. Another option is customizing your furniture within your budget.

If you want to portray an image of a well-established company, you may like to consider antique style furniture. You can use the furniture to create a certain image or atmosphere within your exhibition stand.

these questions will give you better clarity in your mind to choose the right Exhibition Furniture that can balance Design and Functionality part, and creating high impact at the Exhibition Stand to meet your event objective and leave a positive impression on your show visitors.

Large collection of exhibition furniture for clients to choose from

When planning an Exhibition Stand, it is important to choose the right furniture to create the desired effect. Maeander Exhibition offers a large collection of exhibition furniture for clients to choose from.

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What to Consider When Choosing Roll up Banner Stand

When you’re looking at the large selection of Roll up Banner stands that we have, there are a few key things to consider when choosing the right one for you. Here, we take a look at some of the main considerations before purchase.

How many times will you be using it

Dependent of the frequency of use, this will influence the quality of the Roll up banner so if you just require a roller banner for a one time only event for a few days it makes sense to opt for an economy or cheaper style of roller banner. If you attend lots of events and you’ll need to replace graphics with different promotional message, your best option is to go for a more premium roller banner with a stylish and sturdier base. With this type of roller banner, it will be easier to replace your graphics and will be a more cost effective way.

Where Will You Be Using It?

Firstly, take a moment to consider where you plan to use the Roll up Banner. You can find sizes to suit and stands with different aesthetics, right here on Maeander Exhibition.

What Are Your Size Requirements?

With options at every budget and with a range of sizes, ensure you find the banner with maximum impact inside your requirement price point. If you’re planning a smaller corporate event or presentation and only need a desktop banner stand, you can find exactly what you need and use your saved budget elsewhere.

Location

This is very important as this will dictate the type of Roll-up Banner you choose! Will you be using the banner indoors or outdoors since indoor Roll up Banner are not designed to be used outdoors so you will need to opt for our outdoor banner stands.

Outdoor display banners are designed for outdoor use so will have sturdier bases and the graphics will be weather resistant so that your display banner can withstand the outdoor weather conditions!

How Can Maeander Exhibition help?
With a wide range of options, designed and manufactured to ensure our customers have the exhibition and event essentials for success, Maeander Exhibition can help with all your Roll up banner needs. With us, you also get a couple of extra benefits included.

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6 Tips to Trade Show Marketing！

How to do a good job in exhibition marketing? you need to develop an effective trade show marketing strategy， Here are the crucial steps to take.

1. Use your website, email, and social media

Your blog is excellent for informing your target audience about the upcoming trade show. You can create a dedicated landing page as well to highlight the event.

Email is another superb option. You can send a generic email blast or personalize each message to spark more interest. Make sure you include the link to your landing page.

Social media promotions can help you reach a broader audience. Create one or two relevant, memorable, easy-to-spell hashtags to spread the word faster.

2. Prepare marketing materials

You need high-quality marketing materials to promote your products or services. Keep the flyers, pamphlets, brochures, or other materials concise so that you can grab attention instantly and avoid overwhelming the consumers.

3. Design an attention-grabbing booth

Your trade show booth should reflect your brand values and compel people to stop by and engage with your brand (with the help of an expert contractor).

Design eye-catching signage, graphics, and other messaging opportunities to attract visitors. Create a comfortable seating area with refreshments and mobile charging stations to entice people to stay.

4. Plan in-booth presentations and product demos

Your in-booth presentations and product demos can make or break your trade show. Keep them short and sweet to drive engagement and sales. That means no unnecessary information and lengthy demonstrations. Highlight the most relevant features and benefits and make every demo exciting.

Avoid being too salesy because you might drive away many potential leads. They know you’re trying to sell, but they don’t want you to annoy them. Use soft-selling techniques and make conversations instead of pitches. That way, you’ll create a delightful experience and build meaningful relationships.

5. Create interactive experiences

The most successful trade shows offer incentives to compel visitors to stick around longer.

You can host a workshop, offer Q&A discussions, and prepare interactive media like VR games to create an unforgettable experience. Fun activities like contests and giveaways provide immersive experiences perfect for entertaining the visitors.

6. Give away useful freebies

Many exhibitors give away pens, keychains, phone cases, and other stuff that most people leave behind. Make an effort to prepare useful freebies that won’t end up in the trash.

Give away irresistible trade show swag like mobile device chargers, reusable water bottles, and leather notebooks. Creative T-shirts and exclusive offers, such as free eBooks and digital coupons, are always a good idea, too.

Conclusion

Trade show marketing can help you extend your reach, boost engagement, maximize lead generation and sales, and seize new partnership opportunities. Our tips above will help you enjoy all those benefits and get the most out of your future events.

Remember to follow up with all the leads and prospects after the show. Thank them for taking an interest in your brand, and use nurturing tactics to guide them through your sales funnel. You’ll convert them into customers before you know it because trade show attendees are a highly-targeted audience.

Do you need a partner for planning your next trade show? The Maeander Exhibition can help you make everything run smoothly, without delays or budget overruns.

Contact us today to find out how we can help you stand out and make lasting impressions!

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5 questions to Consider When Planning Your Virtual Event

With all the trade show technology trends, it can be difficult to decide whether virtual elements make sense for your brand. Before jumping into the hybrid realm, it is important to assess your needs by thinking through a few questions. The benefits should always outweigh the additional costs. Here are some questions to consider:

1. How well does a product or service translate to a virtual presentation?

One of the first things to consider is how a presentation might translate online. Simpler and higher-familiarity products and services work well virtually. A unique or more complicated message could get lost in translation if not communicated in person. Determining the complexity and newness of what you are trying to communicate will help you decide whether to present that information virtually or at your trade show booth.

2. Is brand awareness a main objective?

Building brand awareness is a process already done digitally, so a virtual component will broaden your visitor base. Leads may not improve, however, as virtual attendees are not always qualified (i.e., not the decision-maker or authority to purchase).

3. Who and where are your customers?

If most sales go to existing customers and many are unable to attend due to proximity, a virtual component makes sense. Using a virtual trade show booth allows you to inform customers about new features and generate excitement in the process.

4. Will you offer a tiered pricing model?

Consider strategic pricing of virtual attendance versus those attending in person. Perhaps it costs less to attend via video chat.

5. Should you work with an experiential agency?

If you are wondering how a virtual trade show works, experiential agencies have the expertise to provide the answer, as well as assess the effort and costs associated with virtual components. Discuss your plans and reasons for adding a virtual component. Your partner can help implement the right solution and keep you from buying into those trade show technology trends that fail to deliver the desired results.

Ultimately, determining your needs and then conducting a cost-and-benefit analysis will be the best way to proceed. You want to ensure all elements provide value and drive attendees further down the sales funnel.

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Trade show exhibit trends for 2023

On a trade show floor where thousands of attendees are being enticed by an unimaginable array of bells and whistles, how do you break through the clutter to attract them to your tradeshow exhibit? Here are the winning ways that are trending 2023:

Build an Experience: Light It Up and Tech It Up! Companies are adding technology to help both them and their products shine. LED lighting and monitors dominate booths and exhibits everywhere. Many companies leverage screens to create virtual and augmented reality (VR and AR) experiences, which can be accomplished cost-effectively.

Focus on the Senses: Similar to the Disney experience, the more senses you can engage in your tradeshow exhibit design the better. Lighting and visual designs are a start.

Game On: The gamification of tradeshows is not a new thing. However, this strategy has leveled up recently in trade show exhibit design.

Create Attractive Spaces for Meetings and Relaxing: One newer trend for companies that want to conduct business away from the din of the floor is to build separate meeting spaces and lounge areas. Especially as we return after the pandemic, people are still wary of being around large groups. The conference rooms include doors for quiet and privacy that can also be locked for extra security overnight. Lounge areas provide great ante-rooms for these private meetings, and also give attendees much-needed resting space. With modular trade show booth displays, these areas can be configured to meet your meeting needs.

use signage that stands out

If some of these trends seem unaffordable, don’t worry. You can always update your signage cost-effectively to make a real impact. Try some of the newest signs and displays to give your space a whole new look:

Truss Trade Show Display Systems: With almost infinite configurations, you can showcase custom graphics in a variety of sizes and shapes, including 360 degrees to catch everyone in the show. These are easy to change out for the next show too.

Pop-up Displays: Use these portable booths to showcase graphics on either one or both sides of the display, for a larger impact than tablecloths or banners.

Hanging Structures: Anything that is suspended above will draw eyeballs from across the floor, help people locate you, and define your space as an innovative place.

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The 5 elements of a great trade show booth design

The Exhibition Industry Research Center found that visitors peruse a display for about 3 to 5 seconds before deciding to walk up or stop. An eye-catching trade show booth design is essential and must make a first impression that will generate undeniable interest in those passing by, The 5 elements of a great trade show booth design include:

  1. Graphics
    Full-sized, colorful and clean graphics that span the entire display will be eye-catching, making your display stand out and strongly communicating who you are and what your business is about. Invest in great trade show graphics or hire Knowledgeable graphic designers to take your message beyond words. Whether a graphic shows your running service or transmits your service solution, high resolution is a must.
  2. Logo and branding
    The business name and logo should be front and center. Many businesses choose to have table runners that include this information. Including a link to your website allows passers-by to revisit at eye level at their leisure, and repeat at various locations throughout the display. A tagline or slogan should be placed near the logo to succinctly communicate to visitors what the business does and how it can help them.
  3. Lighting
    Lighting is eye-catching and can significantly increase the appeal of a stand display. With proper lighting, visitors can focus on the message the business owner is trying to convey. It also increases the
    The depth of the exhibition space. The right lighting can also affect a person’s mood!
  4. Technology and Interaction
    Today’s ever-evolving technology enables businesses to communicate with customers on multiple levels. Attending a trade show doesn’t mean you’re limited to traditional trade show practices. Videos and interactive displays can tell your story or showcase testimonials, but you The use of technology should be primarily a prompt for conversation.
    Social media channels are increasingly used at trade shows, making many booths relevant to the lives of ordinary consumers. As part of your trade show experience, be sure to post pictures on Twitter, Facebook share on YouTube or make a video for YouTube. If your visitors do the same, you can offer them a reward.
  5. Promotion Collateral
    Research shows that people are 52% more likely to stop at a booth with an enticing promotional item. These handouts can increase booth traffic, serve as business reminders, and provide contact information. According to the pros, the best promotions are Products that complement your business and that people use in their everyday lives, at home or at work. Valid promotional items include pens, mugs, tote bags, and USB drives.
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How to increase ROI on exhibition participation in UAE?

what is ROI?

ROI or Return on Investment is the investment you put into improving your company, like time and money. In simpler terms, ROI is the ratio of net profit over the total cost of the investment.

HOW to Increasing ROI exhibition?

Increasing ROI is one of the most important exhibition goals of an exhibition. However, to increase ROI on exhibition participation in Dubai is not that easy. You need to work on several aspects to ensure an increase in ROI.

Planning: Exhibitors expect a lot from exhibitions, and in order to fulfill those expectations, it is important to plan. Companies must keep enough time in hand for planning. Research and plan as much as possible. If you do not plan well, you may get disappointed by the results.

Define exhibition goals: Goals and objectives of an exhibition are two different things. Goals are usually specific and measurable. While objectives are steps and strategies that you use to reach your goals. When you decide on your exhibition goal, you must set your objectives as well. You should clearly define your exhibition goals. Moreover, create a marketing plan that will help you in achieving your exhibiting goal.

Know your budget: Work on your budget, to ensure a good return on investment. It is important to calculate the overheads of your travel, hotel, advertisements, promotions, and others. Create a rational budget that will help you achieve your desired results. When you know your budget, you make sure to have a successful exhibiting experience in UAE.

Work on Pre-Event Marketing: If your brand is exhibiting in a particular exhibition, you need to make sure that your buyers are aware of your participation. You need to create an online buzz about your participation in an exhibition. Add promotional posts on your website, create blogs, increase page likes by creating online campaigns, start an online competition, or create unique hashtags.

Book the best stand space: The location of your exhibition stand design also plays a very important role in increasing ROI on exhibition participation in UAE. In order to ensure visibility and footfall, you must book the best stand space. The best space on an exhibition floor can be the corner or at the end of the aisle. Although these spaces are booked quickly, you should book early and grab some good deals from the exhibition organizer.

Unique and Attractive Exhibition Stand Design: Exhibitions are crowded places. There are thousands of other exhibitors who are there to achieve exhibiting goals. So, you must stand out from the pool of exhibitors. And for this, you need to have a unique and attractive exhibition stand design. Exhibition stands are your identity during an exhibition. To help build your identity, Maeander Exhibition is there to help you.

Follow-up: To increase ROI on exhibition participation in UAE, you must follow up after your exhibition. Visitors may forget about your brand. Keep a track of all the visitors who visited your exhibition stand, and message them after the exhibition. If there is a lead, respond to them timely. The sooner you follow up with a call or an email, the better chances to convert them into your customers.

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What is a Stand Builder? and How to design a stand

Booth construction is one of the indispensable tasks in the process of participating in an exhibition, and it is usually combined with booth design and construction.


What is a Stand Builder?
To understand what a stand builder is, we first need to look at what an exhibition stand is.
An exhibition stand is set up at trade shows to showcase a brand’s products and services. A good exhibition stand will convey the brand’s products to customers in a way that is informative, appealing and convenient.
With the right exhibition stand at trade shows customers will leave with an increased interest in the brands products and services which will subsequently drive further sales.
Creating an exhibition stand may sound straightforward, but there are many elements that go into designing a stand that sells.

So now that we know what an exhibition stand is, how do we create one that reflects our brand? This is where a stand builder comes into the picture.
To put it in layman terms, a stand builder is someone who designs, constructs and assembles exhibition stands. They are professional consultants and construction specialists who provide expert advice and service on all the practical details of designing an exhibition stand.
A stand builder can draw from years of experience as well as knowledge on aspects like current market trends. This simplifies and streamlines the process of designing a stand. By hiring a stand builder companies can focus their time and resources on strategy while the stand builder takes care of all the practical aspects.
 
How do Stand Builders design exhibition stands?
Stand builders are the project managers of an exhibition stand. They oversee every stage of the stand’s development to ensure that plans go smoothly.
What do each of these stages entail?
The stages involved in designing an exhibition stand are as follows:
 

  1. Concept Development
    During the concept development stage stand builders seek to understand the brands goals, objectives and ideas.
    This part of the phase involves the stand builder and client openly discussing ideas for the stand that align with the company’s budget, floor space and location for the booth. Based on the brand’s ideas the stand builder will analyse how to draw out the maximum potential of these factors to bring your ideas to life in a way that’s impactful yet realistic.
    Finalising the concept to create a striking yet achievable and functional exhibition stand will take some time, but with a skilled stand builder it’s doable.
     
  2. Installation: Achieving The Brands Vision
    When a final concept has been established construction of the stand can commence. This is the stage where the brand’s vision is brought into reality.
    It includes aspects like sourcing, putting together, and installing all the necessary equipment and technology. The connections of an experienced stand builder will ensure that the materials used will be of an exceptional quality that reflects the professionalism of the brand and wows potential customers.
    The final stages will involve implementing all the finishing touches that make a company’s booth stand out amongst the crowd and attract all the customers.
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