【Case Study】Booth Design & Build for Middle East Energy 2025 | Dubai Exhibition Project by Maeander Exhibition
As a leading exhibition contractor specializing in international trade shows, we are proud to present our recent project at Middle East Energy 2025, held at the Dubai World Trade Centre in April 2025. This globally recognized event brought together over 1,600 exhibitors and 40,000+ attendees from more than 90 countries, making it one of the largest energy events in the world.
It was a privilege to partner with a leading clean energy company to deliver end-to-end booth design and construction services.
- Client Overview & Project Objectives
Industry: Clean Energy / Power Automation / Energy Storage
Booth Size: 54 sqm (6m x 9m)
Key Requirements:
Showcase sustainability and technological innovation
Highlight global brand positioning
Create zones for demos, meetings, and branding exposure
- Design Highlights
The design concept was centered around “Smart Energy · Sustainable Future,” blending clean lines with impactful visuals.
🔷 Modular Structure:
Steel-wood frame system, lightweight and sturdy, ideal for international logistics and fast on-site assembly.
🔷 Brand Visibility:
Three-dimensional logo wall and LED video wall for maximum visibility and dynamic interaction.
🔷 Eco-Friendly Materials:
Over 90% of booth materials were reusable or recyclable, aligned with the show’s green exhibition guidelines.
🔷 Functional Layout:
Clear zoning for product display, meeting area, and demo space—ensuring smooth visitor flow.
- On-Site Execution
Build Time: 36 hours from ground to completion
Team Setup: Chinese project manager + local Dubai crew
Execution Highlights:
Strict adherence to DWTC build-up regulations
Early completion for pre-event inspection and lighting calibration
On-site tech support throughout the event for peace of mind
- Client Feedback
“We were extremely impressed with the booth quality, creativity, and execution. The layout helped us attract foot traffic and provided a comfortable space for meetings. Huge thanks to the team for making it smooth and stress-free!”
— Exhibition Manager
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